Hello!
I'm Jessi, a versatile motion and graphic designer, writer, and nerd who loves cuddly animals, witty people and yummy food. Located in Atlanta, GA, I have a passion for visual harmony, innovative storytelling, and compelling concepts. I have experience in motion graphics, animation, branding, graphic design, animation for web and mobile, and video production across news media, interactive, and themed entertainment industries.
Feel free to contact me at jessi.esparza@gmail.com or using the contact form below.
Thank you!
Skills
Motion Graphics • Graphic Design • Art Direction • Editorial Animation & Illustration • Branding • Concept Development • Storyboarding • Data Visualization • Workflow & SOP Development • Cross-Functional Collaboration
Proficient: After Effects • Photoshop • Illustrator • InDesign
Knowledgeable: PowerPoint • Word • Adobe Acrobat • SmartSheets • Slack • LottieFiles
Experience
Freelance Designer; 2024-Present
• Collaborated with clients including Miller Zell, Entrepreneurs’ Organization, Love Y’All Book Festival, and Alita Films to create motion graphics for retail experiences and product promotion, designs for organic social, and illustrations for merchandise
• Collaborated with clients including Miller Zell, Entrepreneurs’ Organization, Love Y’All Book Festival, and Alita Films to create motion graphics for retail experiences and product promotion, designs for organic social, and illustrations for merchandise
Marketing Designer; 2022-2024 | Imagine Exhibitions; Atlanta, Georgia
• Designed keyart, brand guidelines, and marketing visuals for exhibitions such as Harry Potter™: The Exhibition and Discovering King Tut's Tomb. Deliverables ranged from graphics for social media, video, print media, and large format
• Managed multiple freelancers, providing feedback and guidance on the brand identity
• Established processes and infrastructure such as the graphics request and review process, file organization, SOPs, and templates which streamlined production, collaboration, and timelines to keep pace with marketing demands
• Created internal deliverables for the company’s brand including presentations for investors and social media graphics
• Designed keyart, brand guidelines, and marketing visuals for exhibitions such as Harry Potter™: The Exhibition and Discovering King Tut's Tomb. Deliverables ranged from graphics for social media, video, print media, and large format
• Managed multiple freelancers, providing feedback and guidance on the brand identity
• Established processes and infrastructure such as the graphics request and review process, file organization, SOPs, and templates which streamlined production, collaboration, and timelines to keep pace with marketing demands
• Created internal deliverables for the company’s brand including presentations for investors and social media graphics
Motion Designer; 2015-2022 | CNN; Atlanta, Georgia
• Motion designer on the CNN Digital Motion team 2019-2022; Created editorial animation, motion graphics and data visualization for a wide audience to inform and educate on topics such as climate change and financial markets
• Design Lead of CNN Snapchat Discover Channel 2016-2017; Worked collaboratively with graphic designers and writers to bring daily stories visuals, both animation and illustration, to an audience of over 1,000,000. Provided art direction on a comprehensive show package, including logo and animation templates
• Managed production pipelines and workflows for efficient output in a fast-paced environment
• Motion designer on the CNN Digital Motion team 2019-2022; Created editorial animation, motion graphics and data visualization for a wide audience to inform and educate on topics such as climate change and financial markets
• Design Lead of CNN Snapchat Discover Channel 2016-2017; Worked collaboratively with graphic designers and writers to bring daily stories visuals, both animation and illustration, to an audience of over 1,000,000. Provided art direction on a comprehensive show package, including logo and animation templates
• Managed production pipelines and workflows for efficient output in a fast-paced environment
Creative Director; 2017-2020 | YATL; Atlanta, Georgia
• Developed a brand system across social platforms for YATL Live, a talk show with YA authors at the Georgia Center for the Book. This system was utilized for both static and video deliverables, like social video and live streaming.
• Connected authors with readers, advancing book sales and strengthening community
• Developed a brand system across social platforms for YATL Live, a talk show with YA authors at the Georgia Center for the Book. This system was utilized for both static and video deliverables, like social video and live streaming.
• Connected authors with readers, advancing book sales and strengthening community
Motion Designer; 2012-2015 | Glass Eye Screenworks; Atlanta, Georgia
• Animated in-store video content showcasing AT&T products and features to engage retail audiences and boost sales
• Worked with design leadership on motion graphics for proposals and client websites
• Animated in-store video content showcasing AT&T products and features to engage retail audiences and boost sales
• Worked with design leadership on motion graphics for proposals and client websites
Freelance Motion Designer; 2009-2012
• Worked with clients including marketzero, PureHoopla, IHG/Coden Co. and author Matthew Pearl to create motion graphics, broadcast packages, and illustrations for print, corporate presentations, and promotional materials.
• Aided on video production sets for the Lung Cancer Alliance Georgia, Comcast and The Constellations band
• Interned with Blind; New York City, NY. Assisted senior designers with projects and pitch work, including storyboarding, 2D animation, and compositing
• Worked with clients including marketzero, PureHoopla, IHG/Coden Co. and author Matthew Pearl to create motion graphics, broadcast packages, and illustrations for print, corporate presentations, and promotional materials.
• Aided on video production sets for the Lung Cancer Alliance Georgia, Comcast and The Constellations band
• Interned with Blind; New York City, NY. Assisted senior designers with projects and pitch work, including storyboarding, 2D animation, and compositing
Education
Bachelor of Fine Arts; Motion Media Design; Animation Minor
Savannah College of Art & Design
Atlanta, Georgia
Savannah College of Art & Design
Atlanta, Georgia
Recognition
Webby Award - Best Event in the Social category
CNN Election Night 2016
CNN Election Night 2016