Hello!
I'm Jessi, a versatile motion and graphic designer, writer, and nerd who loves cuddly animals, witty people and yummy food. Located in Atlanta, GA, I have a passion for visual harmony, innovative storytelling, and compelling concepts. I have experience in motion graphics, animation, branding, graphic design, animation for web and mobile, and video production across news media, interactive, and themed entertainment industries.
Feel free to contact me at jessi.esparza@gmail.com or using the contact form below.
Thank you!
Skills
Motion Graphics • Graphic Design • Art Direction • Editorial Animation & Illustration • Branding • Concept Development • Storyboarding • Print Media Design • Large Format Design • Data Visualization • File Management • Workflow Management • Cross-Functional Collaboration
Proficient:
After Effects • Photoshop • Illustrator • InDesign
After Effects • Photoshop • Illustrator • InDesign
Knowledgeable:
LottieFiles • PowerPoint • Word • Adobe Acrobat • SmartSheets • Slack
LottieFiles • PowerPoint • Word • Adobe Acrobat • SmartSheets • Slack
Experience
Freelance Designer; 2024-Present
• Clients included: Miller Zell, Entrepreneurs’ Organization, Love Y’All Book Festival
• Created bespoke motion graphics and designs for organic social, retail experiences, merchandise, and marketing
• Clients included: Miller Zell, Entrepreneurs’ Organization, Love Y’All Book Festival
• Created bespoke motion graphics and designs for organic social, retail experiences, merchandise, and marketing
Marketing Designer; Imagine Exhibitions; Atlanta, Georgia; 2022-2024
• Designed keyart, brand guidelines, and marketing visuals for exhibitions such as Harry Potter™:
The Exhibition and Discovering King Tut's Tomb. Deliverables ranged from graphics for social media, video, print media, and large format
• Managed multiple freelancers, providing feedback and guidance on the brand identity
• Established processes and infrastructure such as the graphics request and review process, file organization, SOPs, and templates which streamlined production, collaboration, and timelines to keep pace with
marketing demands
• Created internal deliverables for the company’s brand including presentations for investors and social
media graphics
• Designed keyart, brand guidelines, and marketing visuals for exhibitions such as Harry Potter™:
The Exhibition and Discovering King Tut's Tomb. Deliverables ranged from graphics for social media, video, print media, and large format
• Managed multiple freelancers, providing feedback and guidance on the brand identity
• Established processes and infrastructure such as the graphics request and review process, file organization, SOPs, and templates which streamlined production, collaboration, and timelines to keep pace with
marketing demands
• Created internal deliverables for the company’s brand including presentations for investors and social
media graphics
Motion Designer; CNN; Atlanta, Georgia; 2015-2022
• Motion designer on the CNN Digital Motion team 2019-2022; Created editorial animation, motion graphics and data visualization for a wide audience to inform and educate on topics such as climate change and financial markets
• Design Lead of CNN Snapchat Discover Channel 2016-2017; Worked collaboratively with graphic designers and writers to bring daily stories visuals, both animation and illustration, to an audience of over 1,000,000. Provided art direction on a comprehensive show package, including logo and animated templates
• Managed production pipelines and workflows for efficient output in a fast-paced environment
• Motion designer on the CNN Digital Motion team 2019-2022; Created editorial animation, motion graphics and data visualization for a wide audience to inform and educate on topics such as climate change and financial markets
• Design Lead of CNN Snapchat Discover Channel 2016-2017; Worked collaboratively with graphic designers and writers to bring daily stories visuals, both animation and illustration, to an audience of over 1,000,000. Provided art direction on a comprehensive show package, including logo and animated templates
• Managed production pipelines and workflows for efficient output in a fast-paced environment
Creative Director; YATL; Atlanta, Georgia; 2017-2020
• Developed a brand system across social platforms for YATL Live, a talk show with YA authors at the Georgia Center for the Book. This system was utilized for both static and video deliverables, like social video and live streaming.
• Connected authors with readers, advancing book sales and strengthening community
• Developed a brand system across social platforms for YATL Live, a talk show with YA authors at the Georgia Center for the Book. This system was utilized for both static and video deliverables, like social video and live streaming.
• Connected authors with readers, advancing book sales and strengthening community
Motion Designer; Glass Eye Screenworks; Atlanta, Georgia; 2012-2015
• Designed and animated motion graphics for web and mobile to engage retail audiences for
major client AT&T
• Worked with design leadership on motion graphics for proposals and websites
• Designed and animated motion graphics for web and mobile to engage retail audiences for
major client AT&T
• Worked with design leadership on motion graphics for proposals and websites
Freelance Motion Designer; 2011-2012
• Clients included: Pure Hoopla, InterContinental Hotel Group/Coden Co., Matthew Pearl (Author);
• Created motion graphics for websites, corporate presentations, and promotional material.
• Designed bespoke graphics for digital and print media,
• Clients included: Pure Hoopla, InterContinental Hotel Group/Coden Co., Matthew Pearl (Author);
• Created motion graphics for websites, corporate presentations, and promotional material.
• Designed bespoke graphics for digital and print media,
Motion Design Intern; Blind; New York City, New York; 2011
• Assisted senior design with completion of projects and pitch work, including storyboarding, 2D animation, and compositing
• Assisted senior design with completion of projects and pitch work, including storyboarding, 2D animation, and compositing
Freelance Designer; marketzero; Atlanta, Georgia; 2009-2011
• Created graphic design and motion graphics work for broadcast, including projects for
Comcast OnDemand.
• Aided on video production sets for clients such as the Lung Cancer Alliance Georgia and The Constellations band.
• Created graphic design and motion graphics work for broadcast, including projects for
Comcast OnDemand.
• Aided on video production sets for clients such as the Lung Cancer Alliance Georgia and The Constellations band.
Education
Bachelor of Fine Arts; Motion Media Design; Animation Minor
Savannah College of Art & Design
Atlanta, Georgia
Savannah College of Art & Design
Atlanta, Georgia
Awards
Webby Award - Best Event in the Social category
CNN Election Night 2016
CNN Election Night 2016